PRONOUNCE is a designer brand established in 2016 by Yushan Li and Jun Zhou who are now based in Milan and Shanghai. Yushan graduated from MA Fashion of Central Saint Martins (MA Fashion 2015). Jun graduated from London College of Fashion (MA Menswear 2015) and Istituto Marangoni. Inspired by different male stereotypes, two designers keep pushing the boundaries between a boy and a man - hand crafted heritage reflecting on modern menswear wardrobe.
PRONOUNCE was ‘The Latest Fashion Buzz' prize winner of the year in 2017, also the nominee of Woolmark Prize. They were in the Forbes "30 UNDER 30" 2017 final list.
The pair share the same aesthetics fusing east and west.