Respected by London's fashion community as one of the industry's original innovators, Michiko Koshino was among the wave of Japanese talent to descend into Europe during the early 80's, bringing with them an entirely new way of thinking. Michiko's designs and personality soon became interlinked with the prolific London club scene as she rose to fame in the early 1990's – a favourite of Stella McCartney, David Bowie and Moby to name a few. Michiko has dressed not only stars, but a generation, and as a result her numerous labels including Yen Jeans, Michiko London and Motorking have achieved both commercial and cult success alike. A pattern cutter by trade, Michiko's deep understanding of silhouette, materials and quality have cemented her as a master of her craft. Constantly experimenting with fabrics, her instantly recognisable inflatable coats and denim pieces have be-come synonymous with Koshino. Today, Michiko remains at the forefront of the brand with innovation, quality and progression at the helm of everything the atelier produces.
1973 - Michiko arrives and settles in London
1975 - Michiko Koshino launches eponymous label
1986 - Michiko London is launched
1987 - Long-term relationship sparked with the British Fashion Council
1987 - Menswear label ‘Motorking' is launched
1989 - Infamous London store opens on Neal Street, Soho
1992 - AIDS campaign launched in New York
1994 - Michiko is celebrated by the V&A Museum with an inflatable jacket on per- manent display
Mid 90's - Yen Jeans is launched
2001 - Yen Jeans start a collaboration with Italian studio ‘Flash and Partner'
2006 - Michiko is honored by UCA
2016 - Michiko London celebrates its 30th anniversary
2016 - Michiko launches her first sushi bar, ‘Michiko Sushino' directly underneath the atelier in London